Interesting new Apple has of Wisconssin Avenue (Georgetown, Washington DC). Apple demonstrates how the outlets are more than just "selling points" (As with other examples discussed as Nespresso stores, etc.).
first thing that attracts attention is the existence of dozens of iPads, and dozens of new iPhone 4G tangling people, play, surf ... Besides tens of iPods of all models, Macs, MiniMACS, Apple TV, etc.
emphasize a special area for children (with special furniture for them) where they can play with Macs, iPhones and iPads 4G (prepared with games). I liken it to what happened to me few weeks in the English Court when a saleswoman with her eyes glared because my son had dared to touch a keyboard. It is not simply a space to entertain children while parents shop (which in itself is important). Apple knows that the two boys in the photo are the ones to decide the future of your company within a decade, and the sooner the conquered, better (Marco already have in the pot)
the back of the shop (fully transparent and high ceilings that give greater feeling of space) there an area where training is hybridized with the sale , is a quiet place where people show performance, opportunities, applications, etc. of different devices, software, etc.
I counted to 20 people at that time to work (those we see in the pictures with the blue polo). There were no breakout boxes and cash registers: the seller itself earned you a device based on the iPhone (with an infrared reader and a card). Of all the people who serve customers highlights a blind vendor , showing the operation of an iPad and walked around the store with the help of dog.
Public
all ages (from age 7 to 70), much interest in the iPhone 4G (sold in a week over a million and a half) for the IPAD and the Apple TV. Modern decor, neat but simple, without detracting one iota of leadership to the devices.
Enrique de la Rica, School of Business ESEUNE (http://www.eseune.edu) Evolutionary Blog (http://eseune.blogspot . com) 
