Koldo estuvo ayer compartiendo lo que sabe con los alumnos del MBA de ESEUNE. En el twitter lancé las ideas que iban aflorando en el aula...y ahora las resumo.
Primera idea: diversidad. En la Humanidad no hay dos personas iguales; cada persona es diferente y lo es además cada día de su vida.
Segunda idea: inteligencia. Somos los seres más inteligentes del Planeta, pero ojalá no seamos los más inteligentes del Universo, porque cada día demostramos how little we as intelligent human species: we fight, we kill, we destroy the environment, swept the resources we exploit to others ... We must begin to make better use of our intelligence.
Third idea: the educational system is a disaster. Prepares people for repeatability, obedicencia and routine. They have all cut out by the same pattern: at 5 years learning all to read, at age 6 to add, multiply the 7 ... not take into account personal abilities (in some schools are not people, but numbers : 32, on 26, 17). The educational model that suppresses the question, the thinker, who questions the rules, people are polite to be silent, listen, obey and follow instructions. Without freedom. Freedom is natural, but to teach us it is not; speaking when asked, get up when you say, study what you send ... And as adults, in the company, people have to make the future learn from people with 50, 60 and past experiences. Is that logical to build the future by learning from the experiences of a past increasingly remote, in a world in which everything changes faster and faster? Maybe that's why so little progress.
Fourth idea: crisis. There is talk of crisis and talk of innovation, all (politicians, businessmen, managers) are now talking about innovation; and many of the speakers have no idea what is innovation. We crisis (financial rather than economic) but also energy crisis, environmental, and above all, a crisis of values. Values \u200b\u200bhave almost disappeared, the world has gotten out of hand, to be honest is equivalent to being stupid. Developed countries have never reached to 0.7% of GDP for third world development (have stayed at 0.4, 0.6 ...) Why?. Because there was not enough in the budget. However, to save GM or a bank if you can put 6% of GDP.
Fifth idea: competitiveness. If you are not the best, you are a failure; only earn the number 1 and the other (which may be tens, thousands or millions ...) are all failures. You have to study to be the best, you have to train to be the best, you have to work to be the best, but only a few can and the rest ... under this scheme fails. This message is what has brought the world to share highest known unhappiness we have never been so (houses, cars, TVs, computers, mobile phones ....) But the more we have, the more we want and less happy we are. Sixth
idea hierarchy. Are still hierarchical organizations, inspired by the armies of the century. But yes, entrepreneurs and managers who do not do nothing to change the system (equivalent to end their hierarchical power), they talk about innovation, people .... Seventh
idea: effectiveness and efficiency. We educate on the effectiveness but not efficiency. We demand that they do things well but do not report financial results. People work and do not know what works (beyond collecting a payroll), how much value it generates, how much he makes the organization what it does. It's like a football team in which players are instructed to shoot the ball towards the goal and not informed the players never the result, or how the rating is, how many points does our team what are the short-term, long ... Nothing. People just have to work and do what they are told. No information .. and the worst part is that it will be well for 10, 20 or 30 years of his life in that company. The obsession with efficiency (doing things) leads us to worship quality. But the future is not in quality (all do) but the excellent service (almost nobody does). It is not about having the best machine, the best facilities, the latest technology ... until the Chinese have ... but a matter of being excellent in customer service, the whole organization. Eighth
idea: humans innovate. The human differs from other species and machines because they feel, think, get excited ... But companies worry that people think too much and they care very little (or nothing) what they feel. Just want to use their "muscle" (labor). Need i + i + i: nonconformist people, restless and iconoclastic, people who question everything, reveal, create, reinvent, investigate, share, do not stop .... Ninth
idea: freedom. Since freedom can be created, with routine, process, expertise and respectability, no. Without freedom there is no innovation. But companies fear freedom, think that freedom leads to anarchy and are not aware of the relationship direct link between freedom and responsibility. We are human, right? Tenth
idea: a project based on people. It all begins with a project (illusion, enthusiasm, drive) and with the passage of time, the project became a company, then the illusion disappears and the enthusiasm is replaced by the routine. We need projects, and these must be based on people, because without people there is no project (no power, no talent, no excitement ....) A project based on customer focused people and has all the guarantees for success and there is no economic crisis that may stray from the path, because it uses the talent, creative energy of people, enthusiasm ... everything that makes us unique human beings.
Enrique de la Rica, School of Business ESEUNE (http://www.eseune.edu) Evolutionary Blog (http://eseune.blogspot.com) 
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